If versatile performance combined with sensational looks are your main considerations, the Sustain lure rod range delivers. With a wide choice of models in both extra-fast and moderate-fact actions, Sustain attains standards others fail to reach. The first thing you'll notice about the Sustain lure range is the sensational overall look. The satin black blank, with flashes of silver and gold, finished off with anodized metal trim matches the reel of the same name, and screams class in an understated way. But there's so much more to this high performance range than just good looks. For a start, Sustain offers versatility. Irrespective of which model you choose, you'll be amazed how you can swap fishing styles with ease. With a huge range of extra-fast and moderate-fast Spinning models to choose from, plus two stunning Baitcasting options, you really are spoilt for choice.

The result is improved casting accuracy, more power transmission, increased lure control, and improved fish-playing performance. How's that for versatility? No matter if you fish in freshwater or in-shore saltwater, from monster pike to small lightweight saltwater rock fish, there’s a model in the range to suit you. All rods are fitted with Fuji K-type Alconite guides and Shimano Ci4+ reel seats which reinforce the quality and effort put into the design of this stunning range. The models with extra-fast actions cast superbly and have sensitive tips combined with a powerful middle, making them perfect for both long range hardbaits for pike or Sea bass and also jigs and softbaits for zander and perch. The models with moderate-fast actions are more suited to crankbait fishing, are a little easier to cast when using smaller lures and benefit from a semi-parabolic playing action that will give you the confidence to pile on the pressure when required. There are also two very special Baitcasting options that are simply breathtaking. Sustain - any time, any place, any where.

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