Redington say:

The new i.D fly reel is one of the most exciting product introductions the team at Redington, have ever made. It features a flat back surface to accept custom decals representing anything from your home state to your favorite fish species, and the decals are simple to remove, stack, or swap to update your reel's look over time. There is no better product to define your identity as an angler. The i.D features sturdy cast aluminum construction, a smooth rulon disc drag, and a large arbor for speedy line retrieve. A wide variety of decals are available for customization and personal expression.

• Sturdy die-cast construction with full-frame back
• Full-frame back design allows easy personalization with decal application
• Large arbor design for speedy line retrieve and tippet protection
• Smooth and strong rulon disc drag
• Soft-touch, twin-molded dual density handle offers supreme grip and control