We truly believe in our 'Better Bait Through Research' ethos, which has once again led to another progression and step forward within our range of Dedicated Base Mixes with the addition of the greatly anticipated Essential Cell.

Essential Cell takes the nutritional technology found to be so successful in the original Cell to a new, unprecedented level. Building upon this knowledge, Essential Cell is once again a bait that cannot be described solely as a protein, fishmeal or birdfood based bait. It is a mix of crucial dietary ingredients and food sources that carp find much easier to convert into energy and condition than standard fishmeal or bird food bases. The result is base mix containing active ingredients designed to react in water regardless of temperature, triggering a sustained feeding response.

Yellow in colour with a fruitlike aroma, we are confident that Essential Cell is set to raise the benchmark of bait making once again. How can we be so confident? Well, following an extensive testing period of well over two years prior to release, the results enjoyed by consultants and field testers using Essential Cell have been exceptional. Meaning ‘confidence' vital to your bait application is already assured.